At Beautyworld in Frankfurt, circular shapes were the main theme of cosmetics distributor Beauty Brands International (BBI): the three graphic circles hanging from the stand ceiling immediately drew the visitors’ attention to the brands that BBI distributes. The upper ring stood for Beauty Brands International as a distributor. The middle ring represented all the cosmetics brands. The third ring was located directly above the bar and lounge area that was furnished with round seating cushions. Each of the brand licenses was represented by an illuminated glass cabinet, all of which were arranged in the shape of a star around the bar area and the graphic circles. The objective of the placement of the glass cabinets was brand recognition on the one hand and information on the company´s product highlights on the other hand. A work area with in-depth product consultation rounded off the companys trade-fair appearance. |
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