SKY Interactive Shop in Shop System
The launch of the new pay TV provider, SKY, was supported via the new
multimedia shop in shop
system by ARNO and ARNO interactive. In the shortest possible time ARNO
engineered, manufactured and delivered the new system over a thousand
times in Germany an Austria.
An interactive element integrated into the shop system provides target group offer communication and efficient sales consulting. To enable comprehensive support of the new positioning of the SKY brand at the POP, a modular system was developed reflecting the market strategy as well as being flexible to suit the individual dealership space configurations.
The special challenge was the extremely short to market timing. Via a pitch, selected designs needed to be engineered and manufactured within 8 weeks after which a 3 week installation rollout in Germany and Austria took place. The system is based on the Dan Pearlman agency design and consists of interactive media pylons, graphic pylons, counters as well as promotion banners, shelf displays and flexible wall solutions and can be implemented in flagships, promotion outlets and centralised dealers as well as small neighbourhood shops.
In the shop,customers can navigate intuitively through content on integrated seamless touch-screens and experience live testing of SKY offers. At the same time the system provides sales staff the possibility to advise customers according to their specific tastes via current content. All online systems were programmed by ARNO interactive. With the help of self developed software medi@point content can be centrally broadcast with regional differences. For offline systems this takes place via a coded USB stick. Via the integrated reporting tool, target group behaviour such as number of clicks per region, distributive channel, week day or selected theme, can be evaluated. A specially organised hotline with online monitoring and on-site service is available 6 days a week.
In addition ARNO offers a German-wide service level agreement with 12 hour reaction time and a return to service within 5 working days.
An interactive element integrated into the shop system provides target group offer communication and efficient sales consulting. To enable comprehensive support of the new positioning of the SKY brand at the POP, a modular system was developed reflecting the market strategy as well as being flexible to suit the individual dealership space configurations.
The special challenge was the extremely short to market timing. Via a pitch, selected designs needed to be engineered and manufactured within 8 weeks after which a 3 week installation rollout in Germany and Austria took place. The system is based on the Dan Pearlman agency design and consists of interactive media pylons, graphic pylons, counters as well as promotion banners, shelf displays and flexible wall solutions and can be implemented in flagships, promotion outlets and centralised dealers as well as small neighbourhood shops.
In the shop,customers can navigate intuitively through content on integrated seamless touch-screens and experience live testing of SKY offers. At the same time the system provides sales staff the possibility to advise customers according to their specific tastes via current content. All online systems were programmed by ARNO interactive. With the help of self developed software medi@point content can be centrally broadcast with regional differences. For offline systems this takes place via a coded USB stick. Via the integrated reporting tool, target group behaviour such as number of clicks per region, distributive channel, week day or selected theme, can be evaluated. A specially organised hotline with online monitoring and on-site service is available 6 days a week.
In addition ARNO offers a German-wide service level agreement with 12 hour reaction time and a return to service within 5 working days.
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